Books represent one of the most lucrative products you can develop to position yourself as an expert both on and offline, more so, online. Your book can get to the White House, Kremlin or Buckingham Palace, some of the most secured places in the planet, which you may not be able to get to. But a book is a low value product, selling at about $10 to $20 so you need to sell thousands of books to really make money. Here I’m talking about really good books, well researched and written with a good storyline. An average book rarely sells more than a few thousand copies so you need to put in your best effort to ensure your book makes it to the best seller list. This is easier said than done, but it can be done.
There are many schools of thought on how one should approach the issue of book writing. Should you write a book after you have achieved fame or write a book to achieve fame? I believe it’s an egg and chicken story. I strongly believe any person who has a story to tell should write a book to bring his or her story alive. Fame is secondary but it may as well follow if you pursue the right strategies before, during and after your book is published.
A book should be at the centre of your strategy to becoming an expert. With your book, you can launch courses, mount seminars, join the speaking circuit as a motivational speaker, turn your book into a film, turn it into several formats like eBook, and audio book. So writing a book is very pivotal to your quest to building an expert empire. Indeed the easiest, fastest and boldest way to position yourself as an expert is to write a book. If you look closely, the fame legendary personalities such as Tom Peters, Simon Sinek, and Peter Diamandis, to mention just three, have achieved was aided by their books. Tom Peters’ In Search of Excellence (written with Bob Waterman) propelled him to stardom. So did Start With Why and Abundance: The Future Is Better Than You Think, by Simon Sinek and Peter Diamandis respectively.
Why You Should Write a Book
As I indicated above, you don’t write a book to achieve fame. If you do it well, fame will come. You write a book to share a compelling message. John Kremer is a well known authority in the book business. He is the author of the best-selling book, 1001 Ways to Market Your Book. Here are his top 10 reasons why you should write a book:
1. Become an expert
2. Support a cause
3. Share a message
4. Change lives
5. Attract better customers
6. Build your list
7. Establish an institute
8. Build a tribe
9. Create wealth
10. Sell rights
There is no feeling more exhilarating than stumbling on the world’s most iconic airports, libraries, shops and websites and finding your book displayed alongside those of the planet’s most revered authors like Daniel Pink, Malcolm Gladwell and Tim Ferriss. Books capture our imagination. Emily Dickinson said “there is no frigate like a book”, and an unknown author said, “if you drop a book and three pounds of gold, pick the book first before the gold”, while Charlie “Tremendous” Jones said, “of all the things in this world, only two will have the greatest impact on your life, the books you read, and the people you meet.” Nothing else comes close to giving you inner peace and satisfaction that exceeds all understanding than a book. So get up and start writing your first book.
Writing Your Book
A book is basically a story about yourself, others, events, phenomena, situations and the like that you pick up the threads and convey to others in the most poignant way that instructs, informs, motivates, inspires, entertains and educates. A book is at the intersection of ideas, information and knowledge packaged as a story. You package your story by exploring questions such as the following, first suggested by Brendon Burchard, the best-selling author of several books, including The Charge, Life Golden Tickets, and The Millionaire Messenger:
• Who are you and what have you been through in life that others can relate to in their own life?”
• What have you overcome and how?
• What did you figure out along the way?
• What did you succeed at-what results did you get?
• What are you going to teach me that I can apply now to make my life better?
Arising from the above questions, Brendon suggests asking secondary questions that will enable you flesh out your ideas, such as:
• A story of struggle from my past that my audience might relate to is…
• Something I have overcome in my life that others might find inspiring or feel a connection with is…
• The main lessons I have learned from my journey include…
• Accomplishments and affiliations I have in my life that help further my credibility include…
• Lessons I can teach people that will help them in my topic area and their life situation include…
Your Keys to Success
John Locke, who sold 1 million eBooks within five months and then wrote a book about it suggests the following:
1. Have a plan
2. Know your target audience
3. Take a business approach
4. Use the right tools and use them properly
The Three Ps That Bring Your Plan Alive
According to Brendon Burchard, one of the top 100 most followed online trainers on Facebook, you need the following – without going into details:
Three Cs That Show You Are Out There Only For Your Audience
Brendon further recommends the following, again without going into details:
The Six Simple Steps to Writing Your Book
In my interaction with friends, BWC (Book Writing Clinic – which I founded) alumni members and a host of others, the top question that usually crops up is “where do I start?” Briefly you can follow this seven-step sequence:
• Step 1: Decide What You Wish To Write About
• Step 2: Decide The Title & Sub-title of your Book
• Step 3: Decide The Content
• Step 4: Research Your Book
• Step 5: Decide Who Will Write The Book
• Step 6: Write, Proof Read & Edit Your Book
• Step 7: Publish & Release Your Book To The World
The Six Sections of a Typical Book
A typical book will have the following sections but note that nothing is caste on stone:
Six Simple Steps to Structuring the Book or the main contents
According to information from BWC alumni members, this is the section most would be authors struggle the most with. Indeed, other than a book, you can use this approach for any product. If you’re a beginner, it requires limiting your book to five or seven chapters. This is how it’s done. Pick a notebook and divide it into five or seven sections (corresponding to the number of chapters you wish to write) and write the section or chapter headings and then follow that up with the five points you wish to make per chapter. Then begin writing. As a beginner, it’s important you don’t stretch beyond five major points per chapter to avoid repeating yourself. If you follow the sequence above, your notebook will look something like this:
Chapter 1: Point 1. Point 2. Point 3. Point 4, Point 5.
Chapter 2: Point 1. Point 2. Point 3. Point 4, Point 5.
Chapter 3: Point 1. Point 2. Point 3. Point 4, Point 5.
Chapter 4: Point 1. Point 2. Point 3. Point 4, Point 5.
Chapter 5: Point 1. Point 2. Point 3. Point 4, Point 5.
The Three-Step Formula To Writing Each Chapter and sub-headings
This is nothing more than the basic tool we use in every conceivable endeavour to generate ideas, which goes by the fearful name brainstorming. Brainstorming is a simple process for thinking about, listing ideas and grouping similar ideas together into buckets. This is how it is done:
Step 1: Draw a circle and write the main idea you wish to brainstorm on in the center of the circle, example, “how to cook mouthwatering coconut rice.”
Step 2: Write or list everything you know about coconut rice, with each idea sticking out from the circumference of the circle as legs. For coconut rice for instance, it will include rice, coconut, fish, and so on.
Step 3: Start brainstorming.
In reality, 5 – 7 people should participate in a typical brainstorming exercise. Follow brainstorming rules, which I suppose you know. If you don’t know read it up. Typically, avoid criticizing any idea, just keep bringing out the ideas no matter how outlandish. At this point we are looking at quantity, not the quality of ideas. The rule is, the more the ideas the better. After you have exhausted all the ideas, start eliminating repeated, unworkable and impracticable ideas, and then group related ideas into buckets. With your brainstormed ideas at hand, you’re ready to write your first book.
7 Mistakes to Avoid in Becoming an Expert Author
Book writing is a creative endeavour so the tendency as a beginner is to start doubting yourself. You start asking, what credentials do I have? You start fearing that people will laugh at you when your book comes at. My advice is to think of the opposites. Think of the applause you’ll get. Think of the new opportunities that will open up for you. Brendon Burchard, the founder of the now defunct Expert Industry Association, has the following advice for new writers trying to hammer out their first book. He says, don’t:
1. Let your inner critic take over.
2. Fail to keep your readers engaged.
3. Write and edit at the same time.
4. Forget to track your results.
5. Add too much irrelevant details.
6. Publish before you’re ready.